We live in a time when the internet reigns supreme. Look at what Amazon has done to the retail industry. See all the other retailers trying to catch up!
According to a HubSpot survey, 60% of businesses that maintain active blogs acquire more customers.
When a marketer maintains a business blog, they get 67% more leads than marketers who don’t. What’s more, companies with blogs earn 97% more website links than those without.
A company website without a blog is simply another site that adds to the internet clutter.
Operating a blog can allow you to speak directly to your customers as well as potential customers in a more personal manner. You can develop a two-way conversation with customers, prospects, and others in your line of business. This will enable you to position yourself as a leader in your field.
So, how do you become a business blogger? How do you find blogging success in boosting your company, online ranking, and profits?
The process is not as hard as you might think. Nor is it time-consuming. Over the next few weeks, I will detail a dozen or so key steps you can take to get you blog from start to full speed.
This is something you can and should be doing to build your business. Again, it is not as difficult as you think!