Make Your Business Blog Sing
This is the fourth post in the series Successful Business Blogging. Today, we are looking at simple, but effective ways to get your message to those who potential customers.
Use Social Media To Boost Your Reach
We live in the age of social media. One of the best ways to ensure that your blog gets all of the traffic and shares it deserves is to include social sharing buttons on everything you write. In order to make your buttons effective rather than overwhelming, include no more than 4-5 buttons. For example, Google+, Twitter, Linkedin, and Facebook. While it may sound counterproductive, keeping a smaller number of sharing accounts visible can increase the number of shares you receive. Too many options can cause confusion which leads to inaction. This will help to make your business blog sing and grow.
Categorize Your Posts
A significant factor for both SEO (Search Engine Optimization) ranking and user experience is the organization of your website. If your blog is cluttered and hard to navigate, it will drive readers away, which will harm your SEO ranking and reflect badly in the SERPs (Search Engine Results Page).
With this in mind, it is important to categorize your posts to make them easy to find. Using categories and tags will help your readers to find the information they are looking for. That will make your blog a more enjoyable place to spend some time.
Learn A Little SEO
One of the best ways to ensure that your blog gets the attention it deserves is to place some focus on SEO. SEO is the process by which you make your blog more readable to both people and search engines This allows your site to be found more easily by Google users. To optimize your blog for SEO, you’ll want to target the correct keyword phrases, optimize your images, build your linking strategy, promote user engagement, and use social sharing to expand your reach.
It is NOT required that you become a technical nerd in order to excel at SEO. There are a couple of books which I have found helpful. First, SEO Simplified for Short Attention Spans: Learn the Essentials of Search Engine Optimization in Under an Hour. This is a great book to help you get a grip on the basics without spending a lot of time. As you get more experience, read SEO For Growth. This is a more in-depth look at the subject. I consider both books to be excellent. Read it after reading and applying what you learn in SEO Simplified.
You can learn this information easily in a few minutes per day. Getting the basics down pat will help you build the traffic and ranking for your site. It is not as hard as it seems. Do this well and you can make your business blog sing!