Keep Your Business Blog Active
There are many reasons to keep your business blog active. It is easy to keep up with the site at first. It is new, you are excited, full of ideas, and remember why you started the blog in the first place. See Starting A Business Blog for more information on this subject. After a while, the passion fades and the ongoing press of business changes your focus. Next thing you know, it has been three months since you put up any new content.
In today’s post, I want to encourage you to get back to the business of blogging and putting out content that tells the story of your unique business. This will be a magnet to attract new customers to your business. That was the original intent of having a business blog in the first place!
4 Reasons To Keep Your Business Blog Active
One of the primary aspects of Search Engine Optimization (SEO) is content. The content drives the blog. After all, that is what the search engines crawl in order to determine what a site is about. That, in turn, determines how and where it will rank. Any decent website is going to have the basic content in place: what services you offer, what products you sell, who is behind the company, and where you are located. This is all important priority content, but for SEO purposes it is necessary to publish content on an ongoing basis. The best place for this content is a business blog. I understand that keeping a blog active is time-consuming. However, it is something that should be done.
Here are four reasons to keep your business blog active:
Target Additional Keywords
Search engines are smart and will determine where a site should rank based on the overall context of a page, not just keywords or keyword density. Keyword placement is vital because it contributes to that overall context! Priority keywords will be targeted on the main product and service pages of your website, but in many cases, there are longer tail keywords that are worth targeting elsewhere on the site. They may not have huge traffic numbers, but this also means that the competition is generally less, and it is a great way to drive additional highly relevant traffic to your site.
Generate Inbound Links
Along with your great content, gaining authoritative inbound links is also an important ranking factor. How do you think a site is able to earn these authoritative inbound links? You guessed it; by having great, content that is worth linking to and sharing. These links will not only improve the search engine trust factor and ranking capabilities, it will also help to drive traffic from a relevant audience that can become a customer or client if they see what they like.
Keep The Website Up To Date
As a website’s content ages, it can become stale, outdated, and even irrelevant which is why the search engines like sites that make an effort to keep their content “fresh.” When a new piece of content/blog post is uploaded to a site, it gives the search engines a reason to come back and crawl and rank the website.
Maintain Social Media Profiles
Too many companies have social media profiles that are completely bare or only include minimal information. Regular social media posts keep followers engaged and keep a brand top of mind. Blog posts make great social shares.
There are many reasons to maintain an active business blog. It is important to keep the quality of blog posts in mind. Quality will always trump quantity and it is better to spend some extra time on one great post than to publish multiple low-quality posts that won’t do much to improve content marketing and SEO efforts.
It is not necessary to post new content every day. Set a simple posting schedule of one relevant, well-written post per week. This keeps your site up to date, informs current customers, and engages potential customers.