Establishing Your Business Blog
This is the third post in the series Successful Business Blogging. Today, we will be looking at some things you can to get your site established.
Focus On Your Unique Perspective
People (customers and prospective customers) are more are much more likely to relate to an individual than an anonymous blog of an impersonal company. Be unique, be different; above all be yourself. This allows you to stand out from the rest of the sites in your field. When you do this, you connect directly with people.
Learn As You Go
You will never know everything you need to know to start and run a successful business blog. It is necessary to learn and grow as you go along. You can learn from others by reading the sites of others in your field. This is an ongoing process that can be done in a small amount time.
Go to Feedly.com and sign up for a free account. Subscribe to the blogs of others in your field. Consider following experts in the field of blogging as well. Do this both locally and nationally. When sites post new content, it will show up in your Feedly reader. You will be able to easily scan the content and read only the posts that are of interest to you. There is also a feature that allows you to save content and read it later.
One of the most important aspects of a successful business blog is consistency.
Business blogs that publish content on a regular schedule have more readers, followers, and potential customers than those who do not. Also, every blog post you write is one more page indexed in Google’s search engine, which means that blogging on a regular basis can help produce an SEO boost that can make your company more visible online.
How often constitutes consistently? That is a good question!
Start out with one post per week. One post per week will give you 45-50 posts in a year (depending on your work schedule).
Pick a day. Many people believe that mid-week is the best (Tuesday through Thursday). Stick to it.
Do Not Let The Blog Own You
A blog is like money. Money is a wonderful servant and a tyrannical master. What I mean is this; get ahead of your posting schedule. If you choose to post on Wednesdays, avoid the tendency to write the post on Monday or Tuesday. Get a week or two ahead and stay that way. The WordPress blogging software allows you to schedule your posts in advance. Do not allow your business blog to dictate your life. Establishing your business blog is important, but do not let it run your life.